Proposal
Content that fills the top of your funnel — without blowing the budget.
A tiered approach so you're paying the right rate for the right asset. Quick reels keep your feed alive. Hero pieces bring in the enquiries.
Pricing — two tiers
Most agencies charge the same rate for a 30-second b-roll cut as a full hero piece. That's why content budgets blow out. We split it.
Tier 1 · Quick ToF
Reels & repurposed cuts
Existing footage edited into short-form reels. Keeps the feed alive between bigger pieces.
- 30-second max, vertical format
- Captions, music, colour
- 24–48hr turnaround
- 1 round of revisions
Tier 2 · Hero piece
The lead-generating content
Filmed on-site, scripted, story-driven. Agent personal brand, listings, signature pieces — the content that actually pulls enquiries.
- Scripting, voiceover, motion graphics
- 7–10 day turnaround
- 2 rounds of revisions
Recommended · Monthly retainer
Growth Pack — 10 videos per month
6× Tier 1 quick reels · 4× Tier 2 hero pieces
Includes 4 hours of filming per month. Additional filming charged at $150/hr.
$2,250/mo
$2,514 individually · save $264/mo · + GST
Three content pillars
Ten videos a month, split across three buckets so the feed never feels one-note — and every piece does a specific job.
01
Entertainment
Stop the scroll
Funny, satisfying, surprising. Built to reach non-buyers and pull cold attention into your world.
4 videos / month
Trends, agency bloopers, satisfying property reveals, day-in-the-life moments.
02
Education
Build authority
Genuinely useful content that positions the agency as the expert. Builds trust before they ever call.
4 videos / month
Market updates, buyer/seller tips, "what to look for in a property" breakdowns.
03
Story
Make it personal
The pieces that actually convert. Client wins, agent backstories, behind-the-scenes of a sale.
2 videos / month
"How we sold this house in 6 days", agent origin stories, sold-result case studies.
How the 10 videos break down each month
Entertainment
3× Tier 1 quick reels + 1× Tier 2 hero piece
4
Education
2× Tier 1 cuts + 2× Tier 2 talking-head pieces
4
Story
1× Tier 1 teaser + 1× Tier 2 hero piece
2
Quick reels keep the feed alive.
Hero pieces bring in the enquiries.
Oliver Balani
Vidco · vidco.nz
Christchurch, NZ